Hedi Slimane, Art Director
Yves Saint Laurent, well-known brand in the whole world, was directed by Yves Saint Laurent himself before he died in 2008. Since then, Hedi Slimane became the new creative director of the brand. For less than a year, he decided to change the brand’s name, morphing from Yves Saint Laurent to Saint Laurent Paris – dropping the “Y” in “YSL”. The initials YSL, taken from the name of founding designer Yves Saint Laurent have become a part of French culture.
An international plan
But to be appropriate to the rest of the world, Hedi Slimane plans to change it, especially because he decided to move the design studio from Paris, to where he currently resides, in Los Angeles. Not really sure that Yves Saint Laurent would appreciate this if he were alive.