Young and Whimsical, new luxury target

Young and Whimsical, new luxury target

2223Justin Bieber, Miley Cyrus and others like them, is going to be the new luxury target. The economy of the developed countries is taking a new dimension where we do not know how spend our money.

The luxury brands is changing the communication focused in this type of target in provocation campaigns like Calvin Klein or DOLCE & GABANNA, or rejuvenating the brand like LOEWE.

Maybe is a great news if luxury accept new think style, but luxury means heritage, if lose this thing any brand can be luxe, and is not a great news for the luxe market, where a few brands can stay.

Mr. Luxury “Luxury is unique”

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