The fashion and accessories show is partnering with Citadium to set up pop-up stores from January 2017. The idea: to create a synergy with the theme “Generation Z” chosen for the next edition of the Porte Of Versailles.
Anxious to create more and more transversality on its trade shows, WSN Developpement announces new products for its January 2017 edition (January 20-23). The first concerns a partnership initiated with Citadium (a subsidiary of the Spring Group), which will take place in two stages.
Attracting the general public
The department store dedicated to urban fashion will initially be the guest of the Who’s Next trade fair and will offer a selection of a dozen brands in the form of a pop-up store offering their collections fall / winter 2017-2018 . This one will take place in the space Urban. On the program: discover the different styles, discussions and performances aimed at highlighting the Generation Z (the teenagers born in the 1990s, now aged between 15 and 25 years). “We are continuing our role as trendsetter, which is part of our DNA,” explains Jean-Marc André, new communication director for the Who’s Next and Première Classe shows. In a second stage, the Citadium stores will host the pop-up-store which will go to meet the general public (successively in Paris, Bordeaux, Marseille and Toulon where Citadium is located).