When you say the name Christian Dior you think about the great french Couturier. He was synonymous of fashion, luxury and splendor. Every woman wanted to wear Christian Dior dress. Although he was raised in the rich family, his fashion had a modest beginning.
CHILDHOOD AND YOUTH
Christian Dior. The fashion legend born in France in 1905. He was the son of the successful fertilizer company. When he was a little boy, family moved to Paris. The Dior’s fascination to the art became his profession. Despite of the fact that his parents wanted him to become diplomat, de decided to be an architect.
In 1928 Dior opened a little art gallery. In no time the little place was hosting works of a great artists like for example Picasso. Unfortunately in 1931 the gallery had to be close. The black time in the Dior’s family influenced his business.
The passion to art was very strong in him. After the 1932 he started to make fashion sketches and sell them. He was earning for life in this way. His works were sold in the Figaro Illustré. He was noticed and hired by Robert Piguet as a young designer assistant. His carrier as a fashion icon seemed to begin. Unfortunately with the beginning of the II World War he had to serve in army.
In 1940 Dior returned to the France and was hired by the Lucien Lelong, who was providing the suits for the Nazi army.
THE BIRTH OF THE LEGEND
In 1946 he opened his own design house. His dream was to settle his boutique on the 30 rue de Montaigne. The dream came come true and the boutique with office is still situated on this address. He revolutionized fashion with his first collection – The New Look Collection in 1947. This collection was completely opposite of what was going on in the industry during last previous years. The fashion shows were boring and monotonous. With the New Look Dior introduced a new ways of dressing, but also new way of showing the creation. There was music, light. In the ’50 Christian Dior was the most famous fashion designer in the world. He had a privilege to dress Grace Kelly. He was making women feminine. In 1953 he hired talented Yves Saint Laurent, mostly because of his sketch skills. Dior was a person, who rather liked to create the items directly on the model, after changing, cutting tissue etc. Yves Saint Laurent was a right hand of Dior and was sketching his imagination. Young YSL was influenced by the Dior, but also it was very inconvenient for him to create very feminine clothes. Dior had a collection of the wooden sticks. Interesting fact might be, that YSL had taken one of the collection item and still we are able to see this object in his studio in Paris.
During the 10 years Dior created a fashion empire developing his company worldwide. He entered the american market. He was making licensing for gloves, hats etc.
Christian Dior died in 1957 because of the heart attack in the Italy. Despite of that, he managed to create a legend, which has still a powerful impact for the fashion.