Fashion week stay reassuringly constant for the past years. Fashionista’s will fill the front rows and dash out at the very last minute when the music is still on. At the entrances there will be bloggers and street photographers of each show and updating their Twitter and Instagram feeds. And then there will be the afterparties where only a handful of lucky insiders will be able to mingle with top models and celebrities.
In 1945, the first New York Fashion Week was held, with one main purpose: to distract attention from French fashion during World War II, when workers in the fashion industry were unable to travel to Paris. The fashion publicist Eleanor Lambert organized an event she called ‘Press Week’ to showcase American designers for fashion journalists, who had previously ignored their works. The Press Week was a success, and, as a result, magazines like Vogue (which were normally filled with French designs) began to feature more and more American innovations.
Fashion week happens twice a year in the major fashion capitals of the world: Milan, Paris, New York and London. Fashion weeks are held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season. From January through April designers showcase their autumn and winter collections. Fashion week for spring and summer is held from September through November. This is also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing. The latest innovations in dress designs are showcased by renowned fashion designers during these fashion weeks, and all these latest collections are covered in magazines such as Vogue.
New York, London, Milan and Paris each host a womenswear fashion week twice a year with New York beginning each season and the other cities following in the aforementioned order. London, Milan and Paris host menswear showcases, as does Florence.
There are two major seasons per year – Autumn/Winter and Spring/Summer. For womenswear, the Autumn/Winter shows always start in New York in February and end in Paris in March. Spring/Summer shows start in New York in September and end in Paris in October. Menswear Autumn/Winter shows start in January in London and Milan for typically less than a week followed by another short week in Paris. Menswear Spring/Summer shows occur in June. Womenswear haute couture shows happen in Paris following the Menswear Paris shows. Due to Chambre Syndicale rules, haute couture can only be shown in Paris.