What is a flagship?

What is a flagship?

Flagship is a store which by its brand or reputation, is able to attract and retain a broad customer base.

The first characteristic of a Flagship is to be a key point of the street or the city in which it is located. It almost would be a hybrid format between a store, a showroom and a tourist place.

In France, the most famous Flagship are Lafayette Galleries, le Printemps and Bon Marché.

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Ninon Fergelot

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