As fashion bloggers gained an audience, in today’s world we called it influence, a lot of brand start to partner with them for advertising campaign, events and other marketing efforts. People are more likely follow what bloggers say and recommend rather than what magazines write. It makes a huge impact, more over these fashion bloggers now has gained a “celebrity status.” Vogue U.S editors declaring war on fashion bloggers.
It begins when Sally Singer, Vogue Creative Digital Director, starts the whole thing off by saying in an editors discussion about Milan Fashion Week, “It’s a schizophrenic moment, and that just cant be good. (Note to bloggers who change head-to-toe, paid-to-wear outfits every hour : Please stop. Find another business. You are heralding the death of style.)” but it doesn’t stop there as Sarah Mower, Vogue.com’sef Critic waded in and Nicola Phelps, Director of Vogue Runway had her say too.
When the leader of VOGUE were doing the fist bump, mega fashion bloggers Susie bubble and Bryanboy had their say on social media by defending the bullying.