Virtual reality is not a new technological discovery. In the mid-90s, small explorations of gaming and virtual reality had already been ongoing. Today’s Virtual Reality simulators however, are much more advanced and different than one’s we had in the mid-90’s – much like anything that has been advanced from anything we owned in the mid-90’s in general. To be more specific, the definition of Virtual Reality because of these technological advancements and capabilities has changed dramatically. It is no longer only a form of entertainment, but an entire new plane we are capable of exploring entirely. Today’s virtual reality, allows you to move through your own physical space, while exploring a new reality. It’s interactive.
Because it is an entirely new medium, it should come to no surprise that it has reached the marketing industry and is being used by it to promote products or increase the awareness of a brand’s agenda. In advertising and marketing, the more you enhance and increase the engagements with the consumer, the better. Although consumers are experiencing the tip of the iceberg of these marketing strategies, it is beginning to grow within the sphere of large brands already. Some of the main brands that have made use of this have been clever enough to use their own Virtual Reality products. One of those brands is Samsung. Samsung’s very own virtual reality gear is in fact a great base for virtual reality marketing installations. It promotes the medium and the product at the same time or as we know it in lamens terms: kills two birds with one stone. Consumers visit the Samsung 837 store in New York in order to try their Gear VR, where they learn how to use the product as well as show them entirely new experiences via additional accessories such as headsets and VR chairs.
Another great example of clever virtual reality brand-media strategy is Volvo – known as one of the the safest cars that run on gas – the safest car would today be known as Tesla. Volvo was also clever to align it’s “safe” branding with “safe test driving” by using the safest method of all, Virtual reality apps. Their new XC90 SUV was a great way for them to position themselves as the first car brand to use VR as an advertising medium.