Tommy Hilfiger and Gigi Hadid: 2 years of collaboration

Tommy Hilfiger and Gigi Hadid: 2 years of collaboration

On Sunday, February 25, 2018, was presented the last collaboration of the international model of the moment and the American creator. Gigi Hadid, 23 years old Californian woman is the global ambassador of the brand since his first collection GigixTommy launched in 2016. Mr. Hilfiger chooses to work with Gigi because her values are similar to those of the brand and she’s a hard worker with a very positive soul. He said in an interview ” She has this Southern California cool style, she has the largest social media following of any model but she stands for great American values and that’s my brand is all about”

Every season they created together a fashion show using various thematic.

The first show was inspired by the world of sailing, the second was an homage to the Californian lifestyle, the third was more rock and roll and the last one inspired by the automobile world.

They made clothes together but also accessories like gloves, sunglasses, bags and even perfume. Indeed during the first collection, they launched the “It Girl” fragrance and Gigi was also the egery.

Each Fashion weeks seasons, they created an all environment for their shows with always pieces that match with de DNA of the brand: bleu red and white pieces but with the Gigi fresh touch. This wonderful collaboration ended with Spring/Summer 2018 fashion show In Milan.

However, in August 2018 started “TommyXLewis” a new collaboration between the brand and Lewis Hamilton quadruple world champion of formula 1.

Alice Gobert

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