PwC estimates that Airbnb received 155 million guest stays in 2014, while Hilton had 127 million guest stays worldwide in 2014. Facing this rapid and threaten luxury hotels launched several adaption.
“Technology is changing so quickly and is relevant to so many different aspects of our business” said Marriott CEO. Digital connectivity will be improve in next 10 years.
Local culture and arts
Inspired by Airbnb, consumers seek live, bespoke social interactions that connect them with the essence of place. Started by W hotel, luxury hotels began to draw local culture and arts inside.