Olivier Rousteing is the wunderkind that on 26 April 2011, at the age of 25 replaced Christophe Decarnin as the creative director for Balmain.
In that moment he got full control of the production of both the men’s and women’s ready-to-wear. Rousteing was the youngest creative director in Paris since Yves Saint Laurent.
Let’s learn more about Olivier Rousteing he is a French Fashion designer born in 1986 in France. He grew up in Bordeaux moved to Paris and graduated in 2003 at ESMOD the Ecole Supérieure des Arts et Techniques de la Mode. He started his career as a designer at Roberto Cavalli. He was quickly promoted and work 5 year as the creative director of the Italian label’s women’s ready-to-wear collection.
Rousteing is well known for his engagement with social media with more than 1 million followers on Instagram this makes him the most followed French designer on the platform. He also use the platform to interact with his ‘Balmain Army’.
The Balmain Army is a group of internationally famous women including Kim Kardashion West, Rihanna, Rosie Huntington-Whitely and a lot of other instantly Insta-famous figures. Most of these women have all appeared in Balmain campaigns, Rousteing’s personal relationships with them, shown on social media. helped Balmain to raise its global brand awareness, reaching a new, young audience. Together, they reach more than 47 million followers Balmain currently has 1.2 million followers on its official Instagram.