I have walked past seven Kenzo sweatshirts within a hour while I was walking on the streets.. I see Kenzo everywhere. But what is the story behind this mega success what is the story behind the Kenzo tiger.
Creative directors Carol Lim and Humberto Leon chanced upon the idea for the design whilst trawling through the French brand’s archives. They found a small running tiger inside waistbands and jackets, which they first embroidered on an autumn / winter 2012 knitted jumper.
As the story goes, Leon asked the design team to create a more relaxed version for him to take a bow in at the end of the catwalk show. However, the team were reluctant at first, telling Leon “We don’t do sweatshirts”. Luckily for fans of fun motif the sweatshirt was put into production anyway and went on to become the bestseller that we all now know and love.