The story in high technology and a luxury brand, is it a good idea ?

The story in high technology and a luxury brand, is it a good idea ?

The luxury industry is proud of his traditions which are based on exceptional know-how of his craftsmen who shape exceptional products. Yet today it seems that a wave of technology is about to overwhelm the world of luxury and erasing traditions. They carry a multifaceted revolution: 3D printing accessories and clothing, augmented or virtual reality, increased use of social networks. But the most important innovation is probably that of dress computer. Major players in the high tech sector have indicated their intention to enter the luxury market.

Two major examples are Apple and Google. The players in the luxury and fashion are not without assets. They can focus on their expertise and technological developments reject as foreign to luxury, as was done successfully face the quartz watch industry in the last century. They can also start their own high-tech products.

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Manon Le Corre.

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2015-12-08T20:00:03+00:00