The big luxury names have one thing in common … their logo all look, almost. It seems that all these logos are constructed in the same way. Brands must provide a simplified emblem, minimalist and strong visually.
Logically, the black and white colors and monogram seem to be appropriate choices to be identifiable and understandable by all. On monograms, typographic elements constitute the bulk of the construction of the graphic logo. The logos are luxury landmark symbols, scoring luxury houses and their image in the collective memory.