Where do you have to go if you want to find luxury without running from one shop to another? If you need a bag, a lipstick and a dress for tonight and don’t have many time? If you want to pay everything in one time? A department store is your place and that’s what give them strengths. By offering a large choice in a huge unique place, department stores are able to create desire for something you don’t need. Let’s say you go there to buy a box of macarons for your grand-mother, you will see the last nail polish of Dior while going there and that will makes you want it. Galeries Lafayettes, Printemps and Bon Marché are the leaders in France hile Harrod’s is the legendary department store of London, UK.