Montblanc unveils a new store concept: “the House of Fine Lifetime Companions” through the eyes of designer Noé Duchaufour-Lawrance.
The Luxury home transmits its core values and provides a new shopping experience that highlights the European know-how, the tradition of refinement and constant quest for innovation.
The new concept is based on three major themes related to the origins of the House.
The cursive script associated with the Montblanc pen nib is the starting point of the whole concept. The curve embodies the retail space evokes calligraphy and culture of writing. The emblem inspired by the snow-capped Mont Blanc and a symbol of the highest standards of quality and perfection, blends with different shades of ink to represent the life and soul of Montblanc and its desire to continually evolve through innovation. The third element emphasizes the passion for crafts, value inseparable from the history of the House. Visible in the formal architecture of the shop and its dark wood composition, artisanal component builds on the established wood used by artisans to practice their trades in different factories House.