Collectors and fans of watchmaking creations are interested primarily to the brand when preparing to buy a luxury watch, according to a survey conducted and published by Quantième Media (publisher specialized in watch group high end).
The price comes second, ahead of design and movement. Respondents Rolex put high on their favorite brands. The Swiss brand is closely followed by Omega, Jaeger-LeCoultre, Patek Philippe and IWC. The smart watches are the favorite of watch enthusiasts (51%), ahead of chronographs (46%), diving watches (42 %) and vintage models (40%).