The International Development of French Patisserie Ladurée

The International Development of French Patisserie Ladurée

Ladurée Fabricant de Douceurs is world-wide known Luxury bakery, famous for its macarons. Today they are positioning themselves as “a landmark in the field of luxury, whose powerful image abroad embodies the French Art de Vivre”.

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After being so successful in gastronomy and pastry they have diversified their business into four other brands – Les Marquis de Ladurée, creating as good as aesthetic chocolates, Ladurée secrets – a gift collection, Ladurée Beauté collections for home, bath and body and Les Merveilleuses make-up collection.

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The distribution of Ladurée is quite impressive – besides 31 boutiques located in France, they have more than 50 Ladureé Houses in 26 countries all over the world.

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Zane Berzina

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2015-12-10T14:32:24+00:00