Nowadays internet and social networks are very important when we think to buy something. This is one of the reason for use trendsetter for promote the brands and products with trendsetter.
We have lot of technical information about the product or the brand, but the trendsetter is like the opinion of one friend, is easier to trust in this trendsetter than in the company.
And this is the reason why the companies use trendsetters to show the products, and exist a lot of professional trendsetters in different sectors. Maybe this is one way to develop our communication profile in the future.
Mr. Luxury “Luxury is unique”