A Princeton socialite, Arthur B. Turnure, wanted to create a social publication located in New York. He created Vogue together with friend Harry W. McVickar, a successful illustrator and his family member Stephen Whitney. The magazine was back in the days 10 cents an issue. His 250 shareholder and subscribers were the most connected and wealthiest members of the Four Hundred. Vogue is nowadays globally recognized as a fashion, art and lifestyle magazine which is published monthly, worldwide in 23 different country’s.
The initial content of the magazine was written to attract the attention of men and women. To satisfy the upscale tastes of its desired readers, they generated different sections in the magazine such as “Society Snapshots.” Vogue also provided fashion advice for social events. In the twentieth century this all had changed. Vogue revolutionized into a women’s oriented fashion magazine. With this change the circulation of numbers were declining. The consumers wanted to purchase seasonal issues and not prepaid subscriptions.
The interest in the magazine declined and Condé Nast believed he could help Vogue. So they wanted to negotiate about buying the company but unfortunately Turnure died during this time in 1906. Later on in 1909 Condé Nast bought Vogue and expanded Vogue’s pattern enterprises.
They changed the design and was convinced the covers can appeal the attention of the readers. The best illustrators and photographers in the world are collaborating to produce the best covers with high quality. To ensure the consumers the finest printing quality they bought the printing company in Greenwich. Color photography was finally allowed to appear on the cover in 1932 when the quality of printing was up to his standards. Condé Nast also sought out renowned writers to improve the quality of the magazine content and geared ads towards men’s products.
In 1988 Vogue was being out competed by Elle magazine and they needed a new change of direction. This was the moment for Anna Wintour to begin her career as editor-in-chief and revitalize the magazine. She was the pioneer in debuting celebrities on covers instead of supermodels. Anna Wintour was able to obtain a wider audience. She combined regular clothing with haute couture and created a new movement in fashion.