The history of this brand is the story of a surprisingly successful union of two businessmen, Charles Rolls and Henry Royce. One of them was a rich aristocrat, and the other grew up in poverty and spent only one year studying at school, but together they created a car that became an absolute symbol of success. In 1904, an agreement between Rolls and Royce was signed. The distinctive features of Rolls-Royce from the very beginning became the reliability of cars. The first real model of the company was shown at the international transport exhibition in 1906. Initially, the founders of the company launched the logo in the form of large red letters RR, but very soon the color was changed to black to underline prestige and luxury. However, the symbol of the brand was not the letters RR, but the famous figure on the hood called the Spirit of Ecstasy.
From the very beginning, Rolls-Royce was positioned as “the best in the world,” the most reliable cars. This was emphasised during advertising campaigns: no matter how much you use a car, you will not be able to break it. Known such a case: businessman Claude Johnson, who doubted the veracity of advertising, went running on the first car of the brand. The run was organised specifically to reveal the flaws of the car, but after 24 thousand kilometres, only one detail broke down – a fuel valve worth 2 pounds, while the speed during the ride was 120 km / h.
Nowadays, Rolls-Royce is one of the most expensive cars in the world, people buy it not only because of its reliability, but mostly to demonstrate their financial and social status.