Burberry, which is a brand with more than one hundred years history, it sells a wide range of product, from clothing to cosmetic. But a latest news on September 2015, Burberry becomes the first luxury brand cooperate with Apple Music, and has its new music streaming service.
Burberry channel, it includes many songs, like the music used in the fashion show, and some exclusive videos. Every brand has its own personality, it can come from advertising or the decoration in the house, but in my opinion, music also can convey a brand’s personality, like classical songs, lively songs or sweet songs can stand for different brands. So I think “Burberry Channel” is a good platform to display its brand personality and also can provide different experience to its customer.
Hsu Ya Han