The first boutique Moet Hennessy has opened in Roissy Charles de Gaulle

The first boutique Moet Hennessy has opened in Roissy Charles de Gaulle

LS travel retail and Moët Hennessy have opened the world’s first Moët Hennessy store, named Les Caves Particulières, at Paris Charles de Gaulle Airport Terminal 2E recently redesigned to host the most famous luxury brands.

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It is a unique place, symbolising French excellence. The brand want to create a refined unique space where passengers may discover the very best that French wines & spirits luxury has to offer.

The store combines ranges from Hennessy Cognac and Champagne houses including Dom Pérignon, Ruinart, Moët et Chandon and Veuve Clicquot. Moët Hennessy wants to share a taste of French culture through a selection of emblematic bottles, some of which are available exclusively in travel retail in this new boutique like le Grand Vintage Rosé 2003.

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It is a good strategy for the brand: 62 million passengers passed last year at Roissy-Charles de Gaulle (almost the population of France) including 8.9 million in terminal 2E.

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2014-12-03T17:38:53+00:00