The heritage of a luxury label is the biggest selling point, and the families that own them – for example the Pradas, Missonis and Versaces, have all worked hard to take the legacy forward.
The brand started in Milan in 1913, and was founded by Mario Prada and his brother Martino, as Fratelli Prada. Prada is one of the oldest fashion houses in Europe. The company produced classic and high-end leather accessories, and by 1919 was appointed ‘Official Supplier to the Italian Royal Household’ and was allowed to use the coat of arms of the ruling House of Savoy. The rope detailing in the current Prada logo has been inspired from here.
The brand and its heritage is carried forward by Miuccia Prada. She is Mario’s youngest granddaughter, who took over the company from her mother in 1978. Today, Prada has more than 300 boutiques across the world and the company has also bought overfashion labels Jil Sander and Helmut Lang.
Hermes still owned by the family of Thierry Hermes, who began in the leather goods company in 1837.
The brand is currently run by the 43-year-old Axel Dumas, a former banker, is now head of the company. Axel Dumas is the sixth generation.
Unlike others, Hermes believes in following its core aesthetics and maintaining the design values it has followed since inception. Hermes began has a maker of high quality boots and saddles for the wealthy and today is known for its Birkin bags and scarves.
Missoni is the youngest brand in this article. They made a name for themselves among the top fashion brands in the world. The brainchild of Ottavio and Rosita Missoni, it was launched in the late 50s; Rosita was the creative force behind the brand and initially began designing chic knitwear and shawls in Missoni’s now iconic zigzag prints.The brand is known for its vintage, eclectic styling, and is currently run by Angela Missoni, granddaughter of Ottavio, who passed away in 2013 at 92.
Started in 1978 in Milan by Gianni Versace, the brand expanded their popularity because of Versace’s creative as well as the fact that celebrities – including Princess Diana and Madonna – loved wearing his clothes. The Versace family was working together since the beginning. Donatella was the vice president and she helped him with the creative part and his older brother Santo handled the business part. After the dead of Gianni Versace in 1997, Donatella took the role of creative director and Santo is still the company chairman.