Since the dawn of time, making any object or material scarcity office is accompanied by a high monetary and symbolic value. The Egyptians were already sensitive to gold and jewels, which enabled a distinction between noble families and the people. The Second World War saw the birth of the emblematic figures such as Chanel or Dior, pioneers of this new area, which allow the market to stay on the front stage. French luxury products saw their prices rise by 800% between 1979 and 2012, against 300 % for other consumer goods. These current results against total blew up the numbers of French luxury houses that display an insolent profitability.
Manon Le Corre