During the Grand Prix of Monaco, Mark Ronson, English DJ and Producer, boast a new kind of champagne bottle from G.H.Mumm: a connected bottle.
Even if the taste of this well known champagne hasn’t changed at all, this innovative bottle is unique: supplied with a RFID chip and a localisation captor.
That equipment allows the owner of the bottle to become the master of the club where it is. Indeed, at the moment where the bottle is open, the owner has the possibility to modify the music, the lights, and other features made by the club.
For the moment, Reims’ Atrium and the VIP of Monaco are the only ones who use this technology. But there is no doubt that we will see that moving in Paris very soon.