Two well-known brands : Apple and Hermes. Apple launched a new product this year, in 2015, that is the Apple Watch. As an opportunity, Hermes and Apple made a contract together and created the Apple Watch- Hermes. This a co-branding between the 2 big companies : the technology and the french luxury.
The CADRAN is the normal one (from designed from Apple) and the BRACELET is made from Hermes, in leather. There are 3 different models. The price is from $1100 to $1500 for the most expensive one, the Cuff. You can buy it in the Apple stores since october, 5th.
Some people are really happy to spend their money on this new product, they are proud to wear a usefull and luxury watch. Some others are against it. They think that products of Apple are enough expensive, and the co-branding are useless because the two brands make product so differents.
