More and more, we can see different brands using technology in their company.
It can be during fashion show (as Burberry, Ralph Lauren or DVF), it can be in the way the clothes are made (3D
printer) and it can also be how the brand reacts on Internet and social media. Some years ago, very few brands had an e-shop. Even Chanel waited until last year to offer the possibility to buy some products online
The first brand on the fashion market that handle technologies is Burberry. His store in London is a good example of how to use technological progress in a luxury universe. By using digital elements the brand creates a unique experience for the customer.