Designing for the voice interface
Studies predict that by 2020, half of all web searches will use voice or image search rather than text. It is more efficient and often more convenient than typing, and creating a new paradigm for human-computer interaction.
Voice interface is all about frictionless experiences, that is, attaining information to purchase within one simple stream rather than multiple clicks away.
If we’re talking about the Internet of Things, there’s going to be an increasing amount of focus put on voice in terms of a user interface. This is the next big platform for interaction with services – whether via devices in the home, or smartphones on the go. Apple’s Siri, Microsoft’s Cortana, Google Assistant and many others are playing in this field. It is much likely that fashion brands have an opportunity to experiment and potentially a need to future-proof here too.
One-to-one relationships will be possible
Thanks to artificial intelligence, personalization at scale has become ever more of a reality. Concrete examples of this can be in driving recommendations, offering natural language search responses or building out more intelligent customer service. The key lies within the company’s ability to related the fashion selection to its personal data on a shopping level.
Since it is all about enhancing the customer experience, this will come with significant value exchange attached for the shopper both online and in the real world.