Hugo boss spring 2018 collection, presented as part of New York fashion week: men’s in july, was an extended meditation on light fabrics, unlined jackets and roomy Bermuda shorts. Also suits came in papery cotton , anoraks in paper-thin leather.
“summer of ease” became the collections title. It had a nautical inspiration, lightly applied: ropes printed on silk kerchiefs, longitude and latitude coordinates (to Columbus Circle, the location of the Hugo Boss New York flagship store) on rucksacks, all of it in a blanched palette of sand, stone and wave.
Looking seaward for inspiration can be tricky: Designers have gone the nautical route many times before. But if Boss did not explore startling new territory, at least it had a touch light enough to make the old feel fresh with his luxurious new collection of a cool breeze. jashanpreet singh