The in Italian born Riccardo Tisci, creative director of Givenchy revitalized the Parisian house withsensual and subversive collections. Tisci has crafted different brand identities for all of Givenchy’s product categories across women’s and men’s ready-to-wear and haute couture.
Tisci’s designs found willing consumers immediately; the designer’s vision for Givenchy initially found traction with consumers rather than editors. In just two years Tisci had revitalised the house’s couture business. Tisci told The New York Times in 2007, “When I arrived we had five customers. Now we have 29.” Tisci chose to stop showing couture in 2012, taking the business behind the scenes in house once more.
In May 2008 he was appointed chief designer of menswear and menswear accessories in addition to his womenswear role. His menswear collections have received rampant critical acclaim and caused the formation of tribe-like followers, many of whom, such as Kanye West , are very much in the public eye. Tisci’s marriage of streetwear influences, Parisian sensibilities and global motifs has made Givenchy’s printed sweatshirts a fashion staple, as well as broadening the brand’s appeal exponentially.