Ralph Lauren takes the shopping experience to a new level.
The American luxury house, Ralph Lauren has, on collaboration with Oak Labs, implemented interactive fitting rooms in their flagship store on Fifth Avenue, Manhattan.
The fitting rooms consist of mirrors with a touch screen effect. The mirrors allows for many new technological features. The lightening can be changed so that you can see what the clothes you are trying on will look like in day- and night light. The mirrors can speak in many different languages and it automatically scan the item you wish to try on and furthermore it connects to the warehouse, which allows the client to know immediately if another size is available in the store. If the client wants to get advice from friends the mirror will automatically take a picture of the client and send it directly to the friend.
The interactive fitting rooms will take the fashion world and the shopping experience to a new level.
Lola de la Villejegu