The Italian luxury house Prada Group has, since the end of 1970s, been under the reigns of Miuccia Prada and her husband, Patrizio Bertelli. The secret of their successful business partnership is the mix of skills and the will of constant development.
Miuccia, the Creative Director of Prada and MiuMiu is focused on design and artistic collaborations that the Prada Group supports. Installations such as Prada Marfa or the 24-hours museum in Palais d’Iena would not have happened without her. Patrizio, on the other hand, is the manager and the brain of the group. Despite the long presence on the international market, Bertelli is still open to new opportunities and, as he said in his interview for Harvard Business Review, goes where the risk is.
The Prada-Bertelli duo proves that two people can be not only a couple but also great business partners.