Pop culture and luxury was first ennemies, not to combine.
Luxury is refinment, class whereas pop culture is not. However nowadays pop culture influences luxury designer collections. This symbiotic relationship affects not just fashion trends but the buying patterns of the masses as well. Hence, it comes as no surprise that designers and consumers alike are both infatuated with the stylistic portrayals of celebrities/characters in pop culture.
Who can forget about Carrie Bradshaw’s obsession with Manolo Blahnik’s in Sex and the City? Or that time when Lily Allen lent her feisty charm to Chanel’s Coco Cocoon bags or when Murakami made a collaboration with Louis Vuitton.
Viewing the finals figures of these collaborations we can surely say that’s it’s a huge success to mix both.