Lots of Hip Hop artists, make profound use of the names of the most well known Luxury Houses. The reasoning behind this is of course show-off. This does not mean that the brands they often ‘drop’ are show-off brands, what it does mean is that these Houses have a certain status which will contribute to the image of a certain artist.
So what are the mostly dropped names in Hip Hop?
Gucci is the Luxury house that has been mentioned most in modern Hip Hop songs. Next up is Versace, followed by Chanel, Louis Vuitton, and Moschino. Also very well known is the Tom Ford song by Jay-Z.
Asides from clothing brands, cars get quite some attention as well. Most mentioned is Mercedes, next up is Bentley, followed by BMW. But of course Lamborghini, Porsche and Aston Martin get their honorable mentions as well.
And last but not least, there is of course Alcoholic Beverages, because what would the lifestyle of a famous artist be without a bottle of Dom Perignon next to him? Mostly mentioned is Patron, followed by Moët, Cristal, and Dom Perignon.
‘What’s that jacket Margiela?’ –Kanye West