Moët & Chandon: an unknown History

Moët & Chandon: an unknown History

Moët & Chandon, famous brand of LVMH Group, was created in 1743 by Monsieur Claude Moët. At this time, it was La Maison Moët. In 1792, Jean-Rémy Moët, the grand-son of Claude, took the direction of the House. It’s in 1883 7-Mosaic-Push-Module_fixed_473x298that La Maison Moët became Moët & Chandon, with the arrival of Pierre-Gabriel Chandon, the son-in-low of Jean-Rémy, at thedirection.

Since the beginning, Moët & Chandon create very known champagnes and that is why the House is so famous.

By the way, did you know that Moët Imperial, the iconic champagne of Moët et Chandon, owes its name to the Empereur Napoléon Bonaparte ?

In the 19th century, Napoléon and his wife visited many times the Epernay domain. He even awarded Jean-Rémy Moët the Légion d’Honneur, the highest French honorary decoration.

According to the legend, many celebration gestures which are rituals now were invented by Napoleon and his troops, like :

  • Slashing a champaign bottle to celebrate a victory ;58-MOETCHANDON-Imperial
  • Making a rain of champaign for the winner of a car race ;
  • Breaking a bottle to baptize a new boat ;
  • Or even the famous pyramid of flutes.

To conclude, we can say that Moët & Chandon is not just the M of LVMH. There is a huge and strong story behind those two names. To be continued…

 

Sources: Moët & Chandon Website / LVMH Website
JPhotoulie Huvé

 

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2015-12-09T09:20:20+00:00