Missoni is an Italian brand, founded in 1953 by Ottavio and his wife Rosita. The house is very famous for its knitted multicolored geometric patterns such as the “zigzag”, reminiscent of the psychedelic effects. The Missoni style is very recognizable and synonymous with elegance and bohemian spirit.
Missoni is first of all a story of family, omnipresent value in their strategy. Indeed children and grandchildren participate actively in the adventure by taking over from Ottavio and Rosita. In recent brand advertising campaigns, the family and their friends play the models to present the collection and they traduce very well the mood of Missoni: family, optimistic and fashion.
The Missoni house offers a woman and man line, M by Missoni, a less expensive second line, interior decoration products, perfumes and the Hotel Missoni chain in progress. Today the brand gets a youthful look, thanks to Margherita, the girl child, who now occupies the creation of accessories.
This Italian family, true clan, generation after generation has built a brand with a strong identity. She survived brilliantly in several decades, has grown to become a true empire, without losing its soul.