Luxury wine and digital

Luxury wine and digital

According to the barometer « SOWINE / SSI » , 80% of wine lovers look information online before buying a wine, in 2014.

In 2013, the sale of wine online market exceeded $ 700 million and will cross the billion by 2015 , representing about 10% of the total market.

When we compare the site of a producer of French wine ( when it exists) and the one of an American, we realize a gap between our marketing cultures. This is why french people copy more and more American websites.

The small local producer to large wine estates , no one today can afford to underestimate the influence internet and digital marketing .

 

Camille PEROIS

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2014-12-03T16:34:00+00:00