According to the barometer « SOWINE / SSI » , 80% of wine lovers look information online before buying a wine, in 2014.
In 2013, the sale of wine online market exceeded $ 700 million and will cross the billion by 2015 , representing about 10% of the total market.
When we compare the site of a producer of French wine ( when it exists) and the one of an American, we realize a gap between our marketing cultures. This is why french people copy more and more American websites.
The small local producer to large wine estates , no one today can afford to underestimate the influence internet and digital marketing .