Concepts such as a blog, a blogger and blogging – this interconnected concepts that characterize the one activity that is related to the conduct of blog. In fact blog is a kind of site. The blogger – someone who writes in his blog, publish posts. Blogging – an activity associated with blogging. It is contenting of the blog with new information that can be presented in articles, audio recordings, video recordings, photographs. During blogging blogger not only fills his with the new information, but also deals with the appearance of his blog. Blogging itself starts with the blog creation process, selection or creation a separate design for a blog. Blogging is also a work on the optimization and promotion. The blogger is promoting his blog for a variety of purposes – it can be to make more people read his blog and leave comments in his blog. Some bloggers are engaged in blogging merely to socialize more, and every comment warms their soul. Other bloggers also engaged in optimization and promotion of your project in order to profit in the future from their blogs. And it is quite reasonable. For work you need to get a profit. That is why blogging – is a profitable occupation. But it is better when blogging is a passion and an ability to turn a profit. And you get pleasure from the process of blogging and earn a good amount of money. Nowadays blogging involved many people, their blogs are different and contain different subjects: travel, clothing, style, beauty, literature and so on. However, very little information exists about luxury blogging that is about luxury brands, luxury goods and luxury lifestyle. In the internet you can find many articles on this subject, subscribe to communities or fashion magazines, from which you can gather all the information. But a luxury video blogging like this yet does not exist in the vast of internet. Some fashion bloggers are trying to release a video of the last fashion events and travel to different countries, but, as a rule, blogs of these people are not focused only on luxury. With the development of social media, marketing campaigns of luxury brands have changed, therefore, I believe, soon this kind of video blogging, luxury video blogging, will appear. This may be a good idea for the brand to be closer to the audience and always stay in touch with it. So it will be easier to find out about what people want now and what they expect from luxury brands.