Counterfeiting has a considerable economic impact because it represents 5 to 10% of world trade. The luxury sector is the priority target of counterfeiters. They find, thanks to the explosion of online commerce a distribution channel of their goods with certain advantages including a limited risk, the possibility of reaching a global market, reduced logistics costs. The counterfeit products come mainly from Asian countries and mainly from China, from which 80% of the postal parcels ordered on the internet left. In France, there were 33 million buyers in 2013. Counterfeit products, therefore, represent a huge loss of nearly 6 billion euros for the French economy, counterfeit luxury products representing 50% of the value total seizures. In addition to the obvious loss in terms of turnover, innovation and creation which constitute the heart of the luxury sector are directly endangered. Indeed, the damage is multiple because the counterfeiter appropriates the notoriety of the counterfeit mark, the product of the investments of research, development, and advertising.
Even if we note many actions against counterfeiting, the fact remains that this phenomenon gangrenes the luxury market.