Both have the same goal: reaching the perfection and the exceptional. Since then, both universes inspire the other so that we can found a special balance between then.
Since recently different brands are sponsoring sports, especially popular sports, which is surprising for lux
ury brands. Louis Vuitton has created the box of the world Cup of football, since June 2015. Besides Stella McCartney is in charge of creating sport suits of British athletes. Actually luxury isn’t interested only in highest-class sports as golf. Brands use sport people in their communication campaign to make the parallel between luxury and the worship body.
It is a new way to present perfection for the brands and to be sure to reach people.