Nowdays profit is king, the higher the margins the greater the executive bonuses. Short-term results seem to polarize between the good and the bad. Yet Louis Vuitton stands out for the long-term vision implemented in its own development.
The brand can dare to match a French uber-chic avant-garde designer and an American DJ turned trendsetter. Diversity is a reality at Louis Vuitton.
Louis Vuitton is one of the most prestigious brands in luxury, and since the ‘90s it has collaborated with artists who have contaminated but never distorted the brand.
From Stephen Sprouse to Takashi Murakami and Yayoi Kusama, renowned artists have given their own interpretations to the brand by enriching its storytelling and imagination while contributing to its relevance even beyond the luxury system.
These collaborations have magnified the brand’s DNA. The brand has always been developed with the management technique of the never-ending maintenance, of daily adjustments and of careful management with a long-term perspective.
In the past 20 years, the brand went through charismatic CEOs such as Yves Carcelle and Michael Burke with very different leadership styles, as well as energetic creative directors such as Marc Jacobs while never changing its core values.
The evolution of the brand has been carefully driven with the purpose of a smooth but steady growth.
The launch of the collaboration with the New York-based skateboard brand, Supreme, did not disturb the brand’s perception nor the opportunity to dress the First Lady of France.
A dream team of creative directors has been put in place: Nicolas Ghesquière, Virgil Abloh and Francesca Amfitheatrof. They all contribute with different yet stylish points of view to the brand’s evolution.