Buberry Acoustics is an initiative by the British brand that focuses on new musical talents from Great Britain. It showcases British bands that Burberry believes in. In every video the musicians are dressed in Burberry.This along with other Burberry activities in the social media is part of their very successful social media and online strategy. Understanding that the people online are tired of the usual way brands advertise, Burberry has created a way to show the culture of the brand without having to actually talk about the brand. The latest data shows that it is working – social media users are appreciating the new music and the subtle way of advertising.