La Samaritaine, a strategic challenge for LVMH

La Samaritaine, a strategic challenge for LVMH

Created by Ernest Cognacq in 1870, La Samaritaine was bought by LVMH in 2001 and then closed in 2005.

LVMH chose in 2010 the Japanese agency SANAA to redesign the new face of La Samaritaine.

A Cheval Blanc hotel, retail shops, officies, residential spaces and social housing are set to open in 2016.

LVMH goal with La Samaritaine is to cast a wide net on international tourists, especially Asian ones. Therefore LVMH is set to open a DFS spot in order to tempt tourists away from traditional Parisian shopping highly frequented spots such as Printemps and Galeries Lafayette.

Well-known in Asia, a DFS spot at La Samaritaine would be a safe and heart-warming bet for LVMH towards Asian tourists travelling in Paris.


 Clément Jollard-Nogueira Da Costa