La Royale Oak, iconic product by Audemars Piguet

La Royale Oak, iconic product by Audemars Piguet

It is in 1875 that Jules-Louis Audemars and Edward-Auguste Piguet founded the Haute horology House, Audemars Piguet, in Switzerland.

Years after years, Audemars Piguet made its name in the luxury watchmaking industry thanks to its pioneering spirit.

In 1972, the brand launched the first sports luxury watch : the Royale Oak. This new watch upsets codes and imposes genuine contemporary icon. Audemars Piguet shook up forever the established standards.

Some celebrities, like Alain Delon or Giovanni Agnelli, contributed to the success of this watch by wearing it while the trend was to small gold watches.

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It was the first time that the steel was used as a precious metal. The most emblematic recognition aspects of the Royal Oak is its octognal bezel and its « tapisserie » pattern dial.

 

Over the years, the Royal Oak became the iconic product of the brand and is regulary reviewed and with more features.

Today, Audemars Piguet offers women collections, limited editions, and new collections like Royal Oak Concept or Royal Oak Offshore.

Photo

Julie Huvé

2015-12-09T12:03:19+00:00