Karl Lagerfeld gains access to UAE consumers via Galleries Lafayette.

Karl Lagerfeld gains access to UAE consumers via Galleries Lafayette.

The shopping mecca, galleries Lafayette in Dubai is 215,000 square feet and three stories, with more than 1,200 stores is where Karl Lagerfeld will gain access to consumers.

The corner Karl Lagerfeld include decorated in black and white for designer exude modern, sophisticated.

The corner dedicated in the store will last collection of brand accessories, including handbags, watches, jewelry and sunglasses.

As Karl Lagerfeld continues to flesh out his label of the same name, gaining ground in key markets will give global brand recognition.

Thanks to the boom in luxury consumption in China and other emerging BRIC markets, fashion marketers are thinking globally in their business strategy and exploit new markets. One area of the world that should not be overlooked this year is the UAE, which has prosperous cities and wealthy young buyers.

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Marta Martín 10551418_10204579237831310_1858204758166211342_o

2014-12-03T23:37:15+00:00