The artistic director of the houses Chanel and Fendy is going to establish his brand in the British capital city from Marsh 2014. After several flagships in Europe and Asia, Karl Lagerfeld boutique will be located in Regent Street, which is leader shopping street thanks to 70 millions of visitors a year, and will be the biggest one! All the female and male collection will be displayed as well as leather goods, shoes, watches, sunglasses and scarfs. He will show his trendy and avant-gardist collection, which will be spread in 250 square metres, and will obviously answer to his monochrome colour code with a technology touch. In deed, Karl fans could write few words to him in the digital guest book, watch all the collections on Ipad Air and have fun with other interactive tools.