Email marketing for luxury brands

Email marketing for luxury brands

As we all know the brands that sell in the mass market use the famous “newletters” to get their message to consumers. This tool would be impossible to use in the luxury market, because the luxury market is characteristic for exclusivity, which does not occur in the “newletter”.

It is clear that luxury brands can use the new technology to communicate with their customers, but when a luxury brand is communicated through e-mail with their customers must create personalized messages for each customer and include the signature of the sender.images (1) images

2016-11-27T19:58:34+00:00