Social media strategy for luxury brands

Social media strategy for luxury brands

One of the Most Important Strategies that companies need to fix is the social media, in a digital age Where everything happens for social networks, every brand Should be present in the network and interact with their customers through their profiles on the various social networks.

But how do luxury companies will keep its exclusivity, one of Its core values, within the mass media? This is the biggest crossroads at which They are, Because many might think it is totally incompatible. For this they should distinguish between two types of public, the symbolic audience, who admiring the brand but cannot buy their products and real audience, since social networks Have to send a unified message to Both and this complicates their task.descarga (5) descarga (6)

2014-12-03T15:38:20+00:00