For some time there is a trend that is revolutionizing the world of marketing and which is being used by many companies to engage consumers with brands in a casual and fun way, as we all know this trend is called “Gamification”.
We can define gamification as the application of game mechanics in non-recreational environments to enhance loyalty and other positive values common to all games. This transferred to the business environment can lead to achieve the best loyalty campaign that can be done.
One proof of good use than can be given to the gamification is in fashion brand Jimmy Choo, with a very simple idea They increased by 33% sales in their stores. A representative of the brand through the streets of London did “checking” at various locations and he photographed a pair of slippers in each of them, and the first follower of the brand that achieved find the shoes got it totally free. As expected the campaign was successful getting more than 4000 participants.